Kudler’s Strategic Plan Essay

The mission statement should be a clear and succinct representation of the enterprise’s purpose for existence (BRS Center for Business Planning, 2010). Kudler Fine Foods mission statement is to supply the finest assortment of their wines and foods with a knowledgeable support staff. Vision Kudler Fine Foods vision highlights their image for the future and their motivation. The gourmet grocery store’s vision is to sustain superior and quality foods, at competitive prices, with friendly service. Values Statements The values statement provides boundaries on how such success will be achieved and establishes a covenant you ask all stakeholders to accept by answering the question: â€Å"How will we behave as we pursue success?† (Magus Consulting, 2010). The value statement of Kudler Fine Foods focuses on employee’s dedication, high standards, and cleanliness. Their employees and customers are priority and Kudler provides the means to inspire employees, which in maintain long-term relationships with customers. Environmental scan Kudler Fine Foods performed an SWOT analysis scan to determine the company’s new strategies. To conduct the analysis, the company conducts SWOT analysis to establish its current conditions. Strengths Kudler Fine Foods is small, customer-oriented organization in which the owner, Kathy Kudler, interacts with staff members weekly. The company offerings include a wide variety of quality fruits, vegetables, wines, and cheeses. In addition, the stores are in excellent economic regions where customers can afford the prices. Furthermore, the firm has repeat customers, which demonstrates that the company has an impeccable reputation and high customer satisfaction (Apollo Group, Inc., 2007). Weaknesses Kudler Fine Foods sells mostly perishable foods, and about 12% of the stock is removed from the shelves to ensure freshness, which also results in waste and lost profits. In addition, the stores have high payrolls associated with specialty positions and small management that makes managing, ordering, and maintaining inventory difficult for the owner. Kathy is managing all the stores, ordering supplies, and maintaining inventory. A management model in which Kathy performs all major activities limits growth and represents a risk because if she became ill, she would not have a replacement, which would have a negative impact on store operations (Apollo Group, Inc., 2007). Kudler’s Fine Foods External Analysis Opportunities Kudler Fine Foods has the opportunity to fulfill other market needs by including additional gourmet products to their offer such as coffee and tea, a fish counter, a deli counter, among others. This horizontal expansion of the business will attract new customers and increase the share of wallet from current customers. Other expansion opportunities for Kudler Fine Foods include the consolidation and growth of the catering business and the entrance to the e-market by offering delivery of gourmet products and ordering of catering services. The Internet is usually a lower cost channel given that fewer employees are needed to maintain it and to drive an increase of the customer base. Finally, the most obvious growth opportunity for the company relies in geographic expansion. Opening more stores in the California area and in other states is a possibility for Kudler Fine Foods if they can increase their management capabilities. (Apollo Group, Inc., 2007). Threats Kudler Fine Foods, like other businesses, faces threats relative to the economic conditions of the region in which it operates. The market for gourmet products is very sensitive to economic downturn because consumption of such items usually responds to desire rather than necessity. Current unstable weather conditions and natural disasters (like earthquakes) due to global warming also pose a threat of increased costs of produce if it affects local producers that supply Kudler Fine Foods. Other threats come from direct and indirect competition. If competitors choose to expand geographically or to extend their product lines to include the products Kudler Fine Foods today provides, this expansion could have a negative impact on the company’s bottom line. Another threat could be that traditional supermarkets are expanding their offers to include organic products and some gourmet items. Traditional supermarkets usually have higher bargaining power, which allows them to offer lower prices, and they have the advantage of covering a wide rage of needs in a same location. (Apollo Group, Inc., 2007). Review of the individual strategies from Week Four and a recommendation for the best strategy for Kudler see strategies below (in pink) and choose best strategy Strategic Plan Kudler’s strategic plan involves increasing efficiency of their management and employees. Firms that implement the strategy of operational excellence typically restructure their delivery processes to focus on efficiency and reliability, and use state-of-the art information systems that emphasize integration and low-cost transactions (Pearce & Robinson, 2009). Kudler Fine Foods requires exceptional customer service because the store is a customer-oriented. Companies excelling in customer intimacy combine detailed customer knowledge with operational flexibility. They respond quickly to almost any need, from customizing a product to fulfilling special requests to create customer loyalty (Pearce & Robinson, 2009). Therefore, their strategic plan will include ways to retain their customers, as customers are the most important to their bottom-line. Concentrated Growth Strategy Kudler Fine Foods should consider the concentrated growth strategy. According to Pearce and Robinson (2009), the concentrated growth strategy is the least risky grand strategy. Successful implementation of a concentrated growth strategy would increase KFF’s market penetration. Smaller companies such as Kudler Fine Foods with limited resources can increase market position with a concentrated growth strategy. In addition, this strategy can help KFF to increase the number of repeat customers and their usage rates (Pearce & Robinson, 2009). However, this strategy does entail some risks. These risks include changes in the economy, possible slow market growth, vulnerability to high opportunity cost related to alternative strategic approaches, and the probability of financial losses by KFF related to poor forecasts (Pearce & Robinson, 2009). Product development focused on new products Kudler could develop Product development is the process of creating a new product to be sold by a business or enterprise to its customers. A product can be any item from a book, musical composition, or information service. The task of developing outstanding new products is difficult, time-consuming, and costly. However, quality products are not simply designed, but instead they evolve over time through hours of research, analysis, design studies, engineering and prototyping efforts, and finally, testing, modifying, and re-testing until the design has been perfected (Riley, 2009). Kudler Fine Foods is already a supplier of gourmet food and adding coffee products to the company’s selection would put them another step ahead of the competition. â€Å"Demand for both coffee and coffee â€Å"drinks† is so high that recent surveys estimate that coffeehouses alone sold $8.3 billion in coffees and coffee drinks and that amount is expected to reach almost $19 billion by 2011, according the Specialty Coffee Association of America. It reports that the United States coffee industry has grown almost 50% from $7.76 billion in 2000 to more than $11 billion in 2005 and the figures keep climbing† (Rosen, n.d., p.1). The type of coffee products that Kudler Fine Foods could market is gourmet coffee, flavored coffee, and decaf coffee. Differentiation and customer responsiveness Another alternative strategy that Kudler Fine Foods may consider to realize growth would be â€Å"differentiation.† Differentiation is â€Å"designed to appeal to customers with a special sensitivity for a particular product attribute† (Pearce & Robinson, 2009, p. 204). † Differentiation assists in building loyalty with customers as well as it enables an organization to charge a â€Å"premium† for its products and services (Pearce & Robinson, 2009). Differentiation helps separate a brand from others and build a reputation for â€Å"excellence† (Pearce & Robinson, 2009). Kudler may use differentiation to separate itself from competitors and help build its reputation, which would result in increased customer loyalty and would appeal to those customers seeking for specific attributes. Kudler may couple this strategy with â€Å"customer intimacy,† which tailoring products and services that fit customers (Pearce & Robinson, 2009). â€Å"Customer intimacy† assumes certain degree of knowledge about customers and the flexibility to make necessary adjustments. This long-term approach is designed to satisfy customers. Because Kudler is a relatively small operation with centralized management, it has the flexibility and the resources to grow to know its customers and build the kind of relationships that will result in lifetime customers. Market development by adding a sales channel Kudler Fine Foods has been successful in marketing its products through several stores where customers can choose and buy gourmet products. As revealed in the company’s SWOT analysis, the superior selection of a variety of products has been a critical strength to support such growth. According to Pearce and Robinson (2009), â€Å"market development allows firms to leverage some of their traditional strengths.† In this proposed strategic alternative Kudler Fine Foods can use its excellent selection of products to appeal to an even larger base of customers by selling its products through the Internet. Online sales have presented two digit growth rates in the past four years (Greene, 2009). Internet can be considered a cheaper channel to drive growth given that it requires less capital investment than opening a new location and it reaches a larger base of customers. Advertising in other media Other strategic option includes advertising with newspapers, a local radio station or television advertisement. Placing a weekly ad in a local newspaper, KFF will become a known brand for fine gourmet in the Del Mar area. Because the advertisement will be in a local paper, it pinpoints the target market and reduces costs. Kathy should advertise on the radio during peak hours her free cheese samples and wine meetings. If the cheese, dairy, and wine areas are in the front of the store, Kathy should consider placing it near the back. The goal is to compel consumers to walk around the KFF store to see their products before arriving at the cheese and wine area. Another way to market Kudler is through television. Because Kudler is selling locally, expensive commercials will work against them. By using a local advertiser, the intended message will be seen by consumers in that particular demographic area. Costs will be minimal because advertising in local newspapers, radio, and television will be done locally. Implementation Plan: Create a WBS and Gantt chart for the new strategy. Include objectives, functional tactics, action items, milestones, tasks, resource allocation, and a deadline. In addition, analyze the key success factors for plan implementation. Include cash budget for the implementation plan and forecasted financials for Kudler. I did this last week, but I was not sure if I did this correctly. See excel spreadsheet Work Breakdown Structure (WBS) Incorporating a work breakdown structure will assist KFF in their efforts to assign responsibilities and manage time. Currently Kathy is responsible for each department and which takes away her time from other managerial duties. The WBS has four sections, planning and supervision, inventory management, staff management, and marketing. Planning and supervision refers to how Kathy will operate Kudler Fine Foods. Kathy will make plans, verify the budgets, and meet with shift-supervisors for each department. Inventory management is crucial for a gourmet grocery store. Forecasting sales will help reduce chances of ordering too much food. A customer count can be incorporated by issuing savings cards so customers can attach to his or her key ring. This device not only tracks what customers are purchasing but also their geographic location. Food count will let shift-supervisors know how much food should be ordered every two days. Food management must be accurate because KFF offers the freshest foods and ordering too much food will cost the company. Kathy has to manage her staff so that she is not over or understaffed. Because there are six sections to KFF, there should be at least three employees in each department. Employees should strategically be placed in their area of strength. For example, an employee with excellent math skills, they should be placed on the register. In addition, the employees should be cross-trained in the event of someone taking leave. Shift-supervisors are also responsible for coordinating employee’s schedules. Marketing for a gourmet store is chief to earning sales. Kathy has to study the local businesses, schools, stores, and understand who the competitors are. This understanding will assist in becoming more profitable and peaking customer’s interests. Once Kathy is aware of the other factors, it is easier to strategize. In addition, considering holidays and vacations will alert Kathy of when to expect crowds and order more inventory. To continue to attract customers, Kathy should continue to offer free samples on Saturdays. Once a potential customer is interested, he or she has a higher chance of coming into the store and spending. A guest check average will assist with ordering inventory because the average calculates the number of customers divided by the money spent in the store.

The History Of Medical Compromised Health And Social Care Essay

Correct Answer: Choice A is, harmonizing to wikpedia, symptoms are subjective ailments of the patient such as concern, giddiness, or hurting, normally non subjective to verification by the tester, doctor, tooth doctor, or other healthcare professional. Answer choices B to D are marks. Referemce: hypertext transfer protocol: //en.wikipedia.org/wiki/Symptom 2. Which of the followers is the most of import during an initial patient rating? Critical SignsEstablishing RapportSexual History Chief Ailment Correct Answer: pick B, during an initial patient interaction with a clinician it is imperative to set up respectable resonance that will let the patient to supply inside informations about their medical history that ca n't establish in graphs or scrutinies. Choices A C and D will ne'er happen without the trust of the doctor.Reference: Eval/Risk Assessment Dr. G. Davis An otherwise healthy patient who smokes half a battalion of coffin nails a twenty-four hours has which ASA categorization? ASA IASAIIASA III ASA IV Correct Answer: Choice B, ASA II is a patient with a mild systemic disease. For case: tobacco users, minimum imbibing, pregnant, fleshiness, good controlled high blood pressure, and minor lung disease. ASA I are healthy non-smokers or minimum drinkers. ASA III are patients with terrible systemic disease non disabling ; for illustration, diabetes, ill controlled high blood pressure, and distant history of myocardial infarction. ASA IV are patient with terrible systemic disease that is a changeless menace to life. Mention: American Society of Anesthesiology. hypertext transfer protocol: //learnanesthesia.blogspot.com/p/blog-page.html After sing your patient ‘s bird's-eye radiogram, you discover and diagnose the presence of calcified atheromas in her carotid arterias. What measure should you take following? Continue with dental intervention because there is no demand to be concernedMention the patient to her primary attention doctorAgenda to hold the atheromas removed by an unwritten sawbones Ignore the find because it is beyond your range of preparation Correct Answer: Choice B, if a clinician notices oppositive findings that could be endangering to the patient ‘s life they are to instantly mention the patient to their primary attention doctor. Choices A, C and D could take to a unfavourable result for either the clinician or patient. Mention: Evaluation & A ; Risk Assessment slide 14 Dr. Davis In which of the undermentioned classs should a patient ‘s main ailment be written?SubjectiveAim Appraisal Planned Correct Answer: Choice A, the subjective part of a SOAP note explains the patient ‘s main ailment. Objective part of a SOAP note is for critical marks, medicine, and other marks observed by the clinician. Assessment is for the clinician diagnosing. Plan is for intervention done during the assignment and any future intervention scheduled. Mention: Evaluation & A ; Risk Assessment slide 18 Dr. G Davis Which of the undermentioned conditions do NOT necessitate antibiotic prophylaxis? Artificial bosom valvesMitral Valve StenosisCongenital bosom defects Hip replacing six months ago Correct Answer: B, Mitral valve stricture. Cardiovascular conditions associated with the highest hazard of inauspicious result from endocarditis for which prophylaxis with dental processs is recommended harmonizing to the American Heart Association. Prosthetic Cardiac Valve, # 2 Previous Infective Endocarditis # 3 Congenital Heart Disease, Cardiac Transplantation, Dental Management of the Medically compromised patient, page 28, BOX 2-1. Mitral valve Stenosis is NOT one of these Conditionss Which of the undermentioned agents is used to pull off a patient with an overdose of Coumadin? NaloxoneAqua MephytonDisulfiram Naltrexone Correct Answer: Choice B is used to handle Coumadin overdose. Choice A is wrong because is used to change by reversal the effects of respiratory depression overdose. Choice C is used for intoxicant overdose and pick D, Naltrexone has similar consequence to Narcan, in that is It is used for handling chronic alcohol addiction and for rapid opioid detoxification. Lippincott ‘s Illustrated Reviews ; Pharmacology 3rd edition. Which of the undermentioned represents an ideal thrombocyte counts? 50,000 100,000300,000500,000 Correct Answer: Choice C, normal thrombocyte counts is 150,000- 400,000. Mention: chmaier AH. Laboratory rating of styptic and thrombotic upsets. In: Hoffman R, Benz EJ Jr, Shattil SJ, et Al, explosive detection systems. Hoffman Hematology: Basic Principles and Practice. 5th erectile dysfunction. Philadelphia, Pa: Churchill Livingstone Elsevier ; 2008: fellow 122. What is the INR of a normal healthy patient? 012 3 4 Mention: Dr. Davis said this in a talk. Which of the undermentioned drugs will ensue in respiratory depression during an overdose? BenzodiazepinesBarbituratesNonsteroidal anti-inflammatory Albuterol Correct Answer: Choice B, Barbiturates suppress the hypoxic and chemoreceptor response to CO2 and overdose is followed by respiratory depression and decease. Mention: A Miller LG, Deutsch SI, Greenblatt DJ, Paul SM, Shader RI ( 1988 ) . â€Å" Acute barbiturate disposal increases benzodiazepine receptor binding in vivo † .Psychopharmacology ( Berl. ) A 96A ( 3 ) : 385-90. What is another name for rapid external respiration?TachypneaDiaphoretic Tachycardia Ptyalism Correct Answer: Choice A, harmonizing to wikipedia, from the Greek dictionary tachy means rapid and pena agencies take a breathing. The wrong picks, sudorific: inordinate perspiration. Tachycardia: Increase Heart Rate, ptyalism: extra spit. Mention: Wikipedia subscribers. â€Å" Diaphoresis. † Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 8 Jan. 2013. Web. 7 Feb. 2013. Which of the undermentioned represents a symptom of active TB infection?Night SweatsXerostomia Malena Atelectasis Correct Answer: Choice A, stated in category text book: Dental Management of the Medically Compromised Patient, page 117. Choice B, Xerostomia is common among autoimmune, such as Sjorgen. Choice C, refers the show of fecal matters due to GI shed blooding. Atelectasis is the prostration of the lungs due to hapless wetting agent or squamous cell carcinoma. Refrence: hypertext transfer protocol: //en.wikipedia.org/wiki/Melena hypertext transfer protocol: //en.wikipedia.org/wiki/Atelectasis # Causes and hypertext transfer protocol: //en.wikipedia.org/wiki/Xerostomia Which of the followers has a normal scope which last between eleven and sixteen seconds?Prothrombin TimePartial Thromboplastin Time Bleeding Time All above Correct Answers: Choice A, the normal PT clip is 11-15. Choice B, PTT clip is 20-35 seconds and hemorrhage clip if from 2-7 proceedingss. Which of the undermentioned conditions are you 3 % likely to contract by a needle stick? Hepatitis DHepatitis CHepatitis B Hiv Correct Answers: Choice B Hepatitis C is contracted # % by needle sticks. The wrong replies of hepatitis B and HIV per centums are 30 % and.3 % severally. Mention: As stated in category: Class Discussion, Dr. Davis. Which of the following values represent a normal healthy scope for HbA1c?4 %6.5 % 7 % 10 % Correct Answer: Choice A, a normal HbA1c 4 % -5.9 % . Mention: Wikipedia subscribers. â€Å" Glycated haemoglobin. † Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 29 Jan. 2013. Web. 7 Feb. 2013. Which of the undermentioned conditions will NOT take to nephritic failure? Systemic lupus erythematosusBrown ‘s Tumor of hyperparathyroidismGlomerulonephritis High blood pressure Correct Answer: Choice B, Brown ‘s Tumor is a status associated with nephritic failure, nevertheless it does non take to it. Mention: Dental Management of the Medically Compromise Patient, page 181 What is the term to a transplant from an indistinguishable twin? Autograft HomograftIsograftHeterograft Correct Answer Choice C ; isograft is a transplant of tissue between two persons who are genetically indistinguishable. An autoplasty is the organ transplant of variety meats, tissues or even proteins from one portion of the organic structure to another in the same person. A allograft is the organ transplant of cells, tissues, or variety meats, to a receiver from a genetically non-identical giver of the same species. A heterograft is the organ transplant of life cells, tissues or variety meats from one species to another. Mention: Wikipedia. hypertext transfer protocol: //en.wikipedia.org/wiki/Isograft Which of the undermentioned represent a common side consequence of the drug Rifadin? Addictive belongingssRed pissDecrease Oxygen impregnation Blurred vision Correct Answer: Choice B is right. Rifampin is an intensely ruddy solid, and the little fraction which reaches organic structure fluids is known for leaving a harmless red-orange colour to the piss ( and to a lesser extent, besides perspiration and cryings ) of users, for a few hours after a dosage. Mention: Wikipedia. hypertext transfer protocol: //en.wikipedia.org/wiki/Rifampin Which of the undermentioned statements should a clinician support in head when utilizing a pulsation oximeter? The usage of pulse oximeters exposes patients to extra radiation Pulse oximeters should non be used on dialysis patientsPulse oximeter reading have a delayed feedbackNever topographic point a pulse oximeter on the patient ‘s index finger Correct reply: C, The pulsation oximeter reading has a delayed feedback due to the signal averaging. There is a hold after a the existent O impregnation starts to drop. Choices A and B are non true. Choice D is the non replying the inquiry but is true statement. Mention: Downs JB, Schweiger JW, Miguel RV, Smith RA. Supplemental O impairs sensing of hypoventilation by pulse oximetry. Chest 2004 ; 126:1552-8 Scrofula is a status caused by which of the following beings?Mycobacteria TBStaphylococcus Aureus Mycoplasma Pneumonia Candida Albicas Correct reply: A, Scrofula in grownups is most frequently caused by Mycobacterium TB, which is contracted by take a breathing in air that is infected by M. TB. Choice B, S.aureus is related osteomyelitis, bacteriemia or TSS. Choice, C M. pneumonia is known to do pneumonia. Choice D, Candida Albicans is a commensal fungi apart of the normal vegetation ; nevertheless, higher colonisation exist in HIV patients. Mention: Werrett, Simon. â€Å" Mending the Nation ‘s Wounds: Royal Ritual and Experimental Philosophy in Restoration England. â€Å" History of ScienceA 38 ( 2000 ) : 377-99. Which of the followers is likely to happen in patients with struma? Enlarged salivary secretory organsCervical lymphadenopathyCongenital sightlessness Premature loss of dentitions Correct Answer: B, Cervical lymphadenopathy is the most common mark that appears in patients enduring from struma ; in add-on, struma is accompanied by febrilities, weight loss and icinesss. Choice A, enlarged salivary secretory organs, occurs in Sjogrens syndrome. Choice C, Congenital sightlessness occurs in inborn German measles syndrome. Choice D, premature loss of teeth occurs normally due to trauma. Mention: Werrett, Simon. â€Å" Mending the Nation ‘s Wounds: Royal Ritual and Experimental Philosophy in Restoration England. â€Å" History of ScienceA 38 ( 2000 ) : 377-99. What per centum of O is in the ambiance? 15 % 18 %21 %24 % 30 % Correct Answer: C, 21 % Cook & A ; Lauer 1968, p.500 How frequently should breaths be given when executing CPR? Equally frequently as possible After every 60 secondsAfter 30 thorax compactionsAfter 10 thorax compresssions Correct Answer: After 30 thorax compactions, when preforming CPR the pathophysiologic thought is to manually pump oxygenated blood and maintain cardiac end product to of import variety meats. When take a breathing into the victim, this is a signifier of supplying unreal respiration. Choice A is wrong because CPR consist of jumping rhythms of compactions and breaths, therefore breaths can non be given every bit frequently as possible. Choice B, After every 60 seconds, is wrong, In a CPR 60 2nd interval a first respondent should hold given 100 compactions. Choice D of 10 compactions is the incorrect figure. Mentions: â€Å" Highlights of the 2010 American Heart Association Guidelines for CPR and ECC † ( pdf ) .A American Heart Association. How should patient holding a laryngospasm be managed? Epinephrine admistrationProvide positive air force per unit areaSupply an inhalator Stand clear until the individual settles down Correct Answer: B, The direction of a laryngospasm consists of supplying positive air force per unit area ( PAP ) . Laryngospasms are a prolong musculus contraction of the laryngeal cords, because the episode typically last less than 60 seconds, a PAP airing is usefully in similar ague respiratory failure. Choice A of adrenaline is merely used during laryngospasm due to vocal cord hydrops. Choice C, provides an inhalator, is wrong because most inhalators block the beta-2 receptor and therefore take to bronchoconstriction. Choice D, stand clear until the individual settles down is ne'er the right pick. Mention: hypertext transfer protocol: //www.anesthesia-analgesia.org/content/83/5/1110.full.pdf What measurings are captured when utilizing a sphygmomanometer? Respiratory volume Temperature Oxygen ImpregnationBlood PressureCorrect Answer: D, Sphygmomanometer is used to mensurate blood force per unit area. The turnup is placed on the upper arm at the same tallness as the bosom. Cuff sizes are besides of import, excessively little a cuff consequences in high force per unit area & A ; excessively big a turnup consequences in excessively low a force per unit area. Respiratory volumes are measured spirometer, Temperature is measured utilizing a thermometer and O impregnation is measured utilizing a pulse oximeter. Mention: A Misrin, J.A † Aneroid Sphygmomanometer: A Battle for Safer Blood Pressure Apparatus † . Retrieved 27 February 2012. Which of the undermentioned blood force per unit area reading represents the ideal definition of a individual with phase one high blood pressure?142/96mmHg125/94mmHg 165/91mmHg 119/79mmHg Correct Answer: A, 142/96 mmHg harmonizing to the webmd.com, phase one high blood pressure is classified by a systole reading that lies between 140-159 and a diastole reading of 90-99. Choice B, 125/94mmHg is a reading that is classified as pre-hypertension. Choice C, 165/91mmHg is classified is stage 2 high blood pressure and Choice D. 119/79 is normal. Which of the undermentioned represents the lowest reading of a patient at hazard for cardiovascular disease? 120/80mmHg 117/76mmHg115/75mmHg125/85mmHg Correct Answer: Harmonizing to the Mayo Clinic and Dental Management of the Medically Compromise Patient, chapter 27. Which of the followers is NOT a symptom of high blood pressure? DizzinessNauseaConcern Tinnitus Correct Answer: Nausea, is the lone symptom among the list that is non experience by patients with high blood pressure harmonizing to hypertext transfer protocol: //www.mayoclinic.com/health/high-blood-pressure/DS00100 and Dental Management of the Medically Compromise Patient, page 40. Which of the followers may ensue of two carpules of 2 % lidocaine 1:100,000 adrenaline were accidently injected via IV to a patient taking propranolol? Elevated blood force per unit area and tachycardiaElevated blood force per unit area and compensatory bradycardiaDecreased blood and tachycardia Decreased blood and compensatory bradycardia Correct Answer: Choice B, elevated blood force per unit area and compensatory bradycardia would happen and take to cardiovascular prostration & A ; cardiac apprehension. Choice C & A ; D are the opposite effects that would happen. Choice A is wrong because the compensatory reaction of tachycardia is wrong. What is the approximative per centum of the United States citizens with high blood force per unit area? 15 % 25 %33 %40 % 50 % Correct Answer: Choice C, 33 % is the right reply harmonizing the CDC.com Where is lidocaine metabolized?KidneyBone Lungs Blood watercourse Correct Answer: Choice A, stated by Dr. Davis in category During which of the undermentioned alveolar consonant processs is it recommended to supply antibiotic prophylaxis for patients with non-valvular cardiovascular devices? Multiple extractionsIncision and drainageEveryday dentition cleansing While mensurating examining deepnesss Correct Answer: Choice B, Harmonizing to Dental Management of the Medically Compromise Patient, page 34. Choice A, C & A ; D where non recommended. Patients who have received a nephritic graft are likely to hold gingival hyperplasia due to which of the followers?CyclosporineDiphenylhydantoin Amlodipine Diphenylhydantoin Correct Answer: Choice A, cyclosporine is given to patients with nephritic grafts and they may exhibit gingival enlargement page 197 of Dental Management of Medically Compromised Patients. Choice B, Phenytoin is wrong because it is a drug known to predispose patients to gingival hyperplasia but it is non prescribed to patients with nephritic graft ; it is an antiepileptic drug, besides used for dialysis remotion page 198. Choice C, Amlodipine is wrong because it is a Ca channel blocker, which unwritten visual aspect is gingival expansion. However this drug is given to patients who have high blood pressure page 43. Choice D, Dilantin is wrong because it is the same as Phenytoin for the grounds stated above page 615 of Dental Management of Medically Compromised Patients 7th edition under Which of the undermentioned tooth formations has NO associations with inborn poxs? Hutchinson ‘s incisors Screw-Driver incisorsPeg lateralsMulberry grinders Correct Answer: Choice C, nog laterals is the right reply because it non related to inborn pox it is a job in the development of the maxillary sidelong incisors which appear smaller than normal. Choice A, Hutchinson ‘s three of inborn poxs along with interstitial keratitis of the cornea causes hearing loss and dental abnormalcies such as mulberry grinder. Choice B, screw-drivers incisors is wrong reply due to the fact that they are dental defects besides seen in inborn pox and caused by direct invasion of tooth sources by Treponema beings because they can traverse the placenta. Mention: page 205 Chapter 13 of Dental Management of Medically Compromised Patients 7th edition. Which of the undermentioned conditions is NOT associated with HHV-4?Kaposi SarcomaInfectious glandular fever Nasopharyngeal malignant neoplastic disease Oral hairy leukoplakia Correct Answer: Choice A, . Kaposi Sarcoma is the right reply because it is associated with HIV-8 non HIV-4 pg. 207 chapter 13 of Dental Management of Medically Compromised Patients 8th edition. B. Infectious glandular fever is non the correct reply because it is caused 90 % of instances by EBV or HHV-4, a lymphotropic herpesvirus pg. 209 chapter 13 of Dental Management of Medically Compromised Patients 8th editionC. Nasopharyngeal malignant neoplastic disease is wrong because it is related to patients with HHV-4 hypertext transfer protocol: //www.who.int/vaccine_research/diseases/viral_cancers/en/index1.html D. Oral hairy leukoplakia is wrong because it is associated with EBV after recovery pg. 215 Chapter 13 of Dental Management of Medically Compromised Patients 8th edition and pg. 297 Chapter 18 Herpes zosters is associated with which of the undermentioned herpes viruses? HHV-1 HHV-2HHV-3HHV-4 Correct Answer: Choice C, HHV-3 is the right reply because it is associated with chickenpox shingles Choice A, HHV-1 is non right because it is simplex virus that causes non-genital herpes simples in worlds, seen in kids and immature Choice B, HHV-2 is non the correct replies because it is a simplex virus besides but associated with venereal infections Choice D, HHV-4 is non right, it is besides known every bit EBV as it was described in old inquiries is a lymphorocryptovirus. Mention: pg. 604 of Dental Management of Medically Compromised Patients 8th edition ; hypertext transfer protocol: //www.healthdictionary.info/HHV-3.htm grownups ; hypertext transfer protocols: //www.healthdictionary.info/HHV-1.htm ; hypertext transfer protocol: //www.healthdictionary.info/HHV-4.htm and chapter 13 of Dental Management of Medically Compromised Patients 7th edition ; hypertext transfer protocol: //www.healthdictionary.info/HHV-2.htm Healthcare employees are required to have a inoculation for which of the followers?HBVHCV Hiv HPV Correct Answer: Choice A, HBV is the right reply because the vaccinum against HBV is recommended to kids, health care and public safety workers with exposure to blood etc. Choice B, HCV is wrong because there is non a vaccinum for Hepatitis C merely for hepatitis A and B. Choice C, HIV is wrong because there is non a vaccinum for HIV for cut downing hazard, and cosmopolitan safeguards are to follow. Choice D, HPV incorrect because there is a vaccinum to assist forestalling some human papillomavirus but it is non required to wellness attention employees. Mentions: pg. 150 chapter 10 of Dental Management of Medically Compromised Patients 8th edition and it is besides recognized as effectual defence against HBV infection found in hypertext transfer protocol: //www.uptodate.com/contents/human-papillomavirus-hpv-vaccine-beyond-the-basics ; hypertext transfer protocol: //www.ncdental.org/images/ncds/L % 20Kay % 20OSHA % 20Training % 20Handout.pdf What is the best manner to pull off a hapless historiographer?Consult with patient ‘s doctorHave patient repetition themselves Have patient speak easy Consult with the patient ‘s partner Correct Answer: Choice A, Consult with PT doctor is the right reply because it is the best manner to guarantee about the medical fortunes of the patient like the medicines. Asking for the patient ‘s PCP information for future mention is portion of the medical history, which was conferred in an earlier talk Under Management Poor Historian. Choice B, have a patient repetition themselves is wrong because the patient may repeat something that he/she is diffident about is non utile. Choice C, have patient speak slowly is non the correct reply because the patient once more does n't retrieve the medical history so it would non give us any information. Choice D, consult with patient ‘s partner is non the right reply ; nevertheless, this can be a right pick if the spouse is lawfully lawful to talk on behalf of the patient, but this is non ever the instance so the best manner is ever consult with patient ‘s doctor this was discussed in the first talk under direction hapless h istoriographer. Mention: Dental Management of Medically Compromised Patients 7th erectile dysfunctions Which type of medicines should a tooth doctor papers? Prescribed Over- the-Counter Multivitamins Herbal addendumsAll of the aboveCorrect Answer: Choice E, all of the undermentioned drugs that the patient is taking should be acknowledged and examined for actions, inauspicious side effects and contraindications. Mention: Dental Management of Medically Compromised Patients 7th erectile dysfunctions Which of the undermentioned ASA categorizations represents individual who is brain-dead? ASA I ASA III ASA VASA VICorrect Answer: Choice D, ASA I is a normal healthy patient with no organic, physiological or psychiatric perturbation. ASA III are patients with terrible systemic disease. These patients have some functional restrictions but no major danger of decease. EG controlled congestive bosom failure, stable angina, old bosom onslaught, ill controlled high blood pressure, morbid fleshiness etc. ASA V is a stagnant patient who is non expected to last without the operation. This patient has at hand hazard of decease, multi-organ failure, sepsis etc. ASA VI is a patient declared encephalon dead whose variety meats are removed for giver intents. Mention: hypertext transfer protocol: //en.wikipedia.org/wiki/ASA_physical_status_classification_system Which of the undermentioned ASA categorizations represent a normal healthy patient?ASA IASA III ASA V ASA VI Correct Answer: Choice A, ASA I is a normal healthy patient. ASA III patients suffer from a terrible systemic disease. These patients have some functional boundaries, nevertheless no cardinal danger of decease. ASA V is a morbid patient who is non expected to last without an operation and is impending upon decease and multi-organ failure. ASA VI is a patient acknowledged as encephalon dead. Mention: hypertext transfer protocol: //en.wikipedia.org/wiki/ASA_physical_status_classification_system Which of the followers is an illustration of a symptom?PainJaundice Heat Heart Murmur Correct Answer: Choice A, symptoms are as any characteristic which is noticed by the patient. A mark is noticed by the doctor. Jaundice, heat and bosom mutter are marks because they are noticeable by others, such as the physician Mention: hypertext transfer protocol: //en.wikipedia.org/wiki/Symptom The wont of masticating beetling British pound should be documented under which class Chief ailmentSocial HistoryDental history Family history Correct Answer: Choice B, The Social history is the turn toing familial, professional, and leisure facets of the patient ‘s personal life that have the possible to be clinically important. Dental history references past dental processs and jobs. Medical history is information gained by the doctor by examining the patient. History of present unwellness, household diseases and societal history inquiries are included. Family history adresses upsets from inherited from blood relations of the patient have suffered. Mentions: hypertext transfer protocol: //en.wikipedia.org/wiki/Betel_quid What is the approximative overall U.S. mortality rate of morbific endocarditis 10 % 20 % 30 %40 %Correct Answer: Choice D, morbific endocarditis affects more than 15000 patients yearly in the U.S. and mortality rate is 40 % . Mention: Dental Management of Medically Compromised Patients 7th erectile dysfunctions What is the most common mark of a morbific endocarditis? Osler ‘s nodes Roth musca volitanssFeverClubbing of the figure Correct Answer: Choice C, fever. The most common indexs of morbific endocarditis are fever, bosom mutter, and positive blood civilization. Roth musca volitanss are found on the retina, and clubbing of the figures are marks of morbific endocarditis Osler ‘s nodes are found on the fingers. Mention: Dental Management of Medically Compromised Patients 7th ed page 25 Which of the followers has the higher frequence of doing bacteriemia? Rubber dike matrix with cuneus arrangement Chewing nutrient Root canal therapyToothbrushing and flossingCorrect Answer: Choice D, tooth brushing and flossing. Tooth brushing and flossing can take bacteriemia ; in add-on, there is a 68 % opportunity of undertaking bacteriemia. Choice B, masticating nutrient has up to 51 % opportunity of doing bacteriums. Choice A, the gum elastic dike and cuneus arrangement has a 32 % opportunity, and pick C, root canal therapy has up to 20 % opportunity. Mention: Dental Management of Medically Compromised Patients 7th ed page 28 Which of the following have the highest life-time hazard of geting morbific endocarditis? Arthritic bosom diseaseHistory of old endocarditisPatients with mechanical valves Mitral valve prolapsed with regurgitation Correct Answer: Choice B, history of old endocarditis 740 people for every 100,000 incidence of morbific endocarditis. Choice D, mitral valve prolapsed with regurgitation 52 people for every 100,000 incidence. Choice A, Rheumatic febrility has 380-440 people for every 100,000 incidence, patients with mechanical valves 308-383/100k incidence. Mention: Dental Management of Medically Compromised Patients 7th ed page 21 The extremum plasma concentration of two gms of Amoxil is reach at about two hours after unwritten disposal. How long does an acceptable MIC for 2g of Amoxil last? Two hours Four HourssSix HourssEight Hourss Correct Answer: Choice C, Six hr is how long 2g should hold and acceptable MIC for. Mention: Dental Management of Medically Compromised Patients 7th ed page 32 What is the name given to a transplant that is taken from a different species? Autograft AlloplastHeterograftIsograft Correct Answer: Choice C, A Xenograft is from a different species. All of the transplants mentioned are types of grafts. Choice A, an autoplasty comes from ego. Choice B, an alloplast is from a man-made beginning. Choice D, is an isograft comes from a twin. Mention: Dental Management of Medically Compromised Patients 7th ed page 36. Which of the followers is NOT caused by HPV? Heck ‘s Disease Squamous Cell CarcinomaOral Hairy LeukoplakiaSquamous Papilloma Correct Answer: Choice C, Oral Hairy Leukoplakia is caused by Epstein-Barr virus and HIV. Squamous Cell Carcinoma, Squamous villoma and Heck ‘s Disease are all caused by an infection with HPV. Mentions: Dental Management of Medically Compromised Patients 7th erectile dysfunctions. hypertext transfer protocol: //en.wikipedia.org/wiki/Heck % 27s_disease, hypertext transfer protocol: //en.wikipedia.org/wiki/Squamous_Cell_Carcinoma, hypertext transfer protocol: //en.wikipedia.org/wiki/Squamous_papilloma

Mobile Phones Essay

Mobile phones have had such a large impact in our modern twenty-first century societies, that they have become part and parcel of our daily lives. Nowadays, it has become the norm in our towns and villages to see people who are busy tapping on their cell phones. Mobile phones have changed the way people communicate. These devices are carried anywhere people go because they are light and easy to carry around, such that everyone is constantly in touch with others. This is very different from when home and work telephones were the only means of communication. Nowadays, people can call each other using their mobile phones wherever they are as long as there is reception, regardless of the country they are in. This can be life-saving when emergency calls are needed, while also very useful to communicate with work colleagues, family and friends. Furthermore, mobile phones have also given birth to text messages, which are found to be more convenient than phone calls, because they can be answered at the receiver’s convenience without being disturbed. Read more:Â  Essay on Use of Mobile Phones by Students Smart phones are the latest kind of mobile devices, which have been available for only a couple of years. These phones continue to enhance our communication, mainly by using the internet for third party services, such as chatting and social networking sites. Moreover, these phones can be used for a multitude of other things, such that they are able to have the function of a computer, a music player, a camera, a video camera, a gaming console and a diary, among other uses. Mobile phones have also been of a disadvantage to their users. People in modern societies are often found to be addicted to their cell phones. They check if they have any new message over and over again, even when they are out with their friends or when they are on a date. Firstly, this obsession shows lack of manners because mobile phones are given more importance than the person in front of them. Secondly, this lack of priorities can often be dangerous, for example while driving. The latest smart phones could be very expensive. Even though there are a variety of affordable cell phones and smart phones, some people, most often youths, spend hundreds of Euros every year to buy the latest smart phone, although having only a small improvement over the previous one. Generally, this is a result of persuasive and costly advertising made by giant manufacturers. Furthermore, this has also been a common subject for bullying in schools. Mobile phones have obviously made people’s work and personal life much easier. As long as these are used with caution and moderation, cell phones do not have any particular negative impact on people’s lifestyle and health.

Project Managment Essay Example | Topics and Well Written Essays - 2000 words - 3

Project Managment - Essay Example However, determining whether the renovation was a success moves beyond architectural tangibles and considers elements of planning and control when external stakeholders are supporting the project or criticizing its long-term value and benefit. Successful project management through an environment with ongoing disputes and interruptions whilst attempting to maintain a positive stakeholder relationship requires dedication to planning, establishing control systems for employees and systems and customer/partner relationship management. The same can be said for the Forth Bridge renovation project, as it entails economic considerations on the local community as well as measurable changes in best practice related to maintaining quality stakeholder relationships. Planning involves a focus on human resources development, maintaining quality in not only construction but in collaboration and controlling process and resource allocation in the most cost-effective method available. Both the Forth Bridge and Thermae Spa encountered delays and complications during the renovation phase, however in relation to planning, control and stakeholder service, both projects met or are meeting their intended goals. This is the nature of project management: â€Å"Ongoing, high quality business relationships with customers have been recognised as a source of competitive advantage†¦the ability to control these relationships and enhance their quality is important to satisfaction† (Myhal, Kang & Murphy 2008, p.445). In major renovation projects involving multiple stakeholder groups, relationship development over a long-term project is a key function both for planning and for control. Key personnel will be acting as representatives of the renovation business or sponsor organisation, thus training in public relations should be included in the training curriculum. Project management is identifying the impact of human personnel, as related to basic fundamentals of sociology and psychology, and

Is speed of growth important to facebook's success Essay

Is speed of growth important to facebook's success - Essay Example an Heiliger, vice president of technical operations at Facebook when he spoke to CNET News.coms Dan Farber in an interview on July of 2008 (CNET News.com 2008). Today, the statistic shows 300 million active users whom the 50% of that users are logging on to Facebook at any given day (http://www.facebook.com/press/info.php?statistics). What makes this social networking site so cool and engaging? What makes it so different from any other sites that has the same platform? What are the factors of its success? If speed of growth is the major factor of the Facebook’s success, there must be reasons then that this speedy growth is taking place. 1. User friendly interface – compared to other social networking media, Facefook is so much easier to use. According to Regnard Raquendan, (web and usability consultant), the key that holds the success of Facebook is its usability (http://webstandards.raquedan.com/?p=251). Its applications are very easy to learn, no wonder even older people find it easy to use. Its efficiency is quite remarkable; it performs actions fast, from friend recommendations to displaying of mutual friends. Its graphic design and layout is consistent. People are satisfied with its simplicity (Rquendan, 2008). 2. Strong links – in the world of technology, strong links means the capability to connect with other people and institutions easily or effortlessly. Strong links allow people to have direct communication with other people. In social point of view, these strong links are equivalent to families, close friends and colleagues. Weak links namely friends of friends, acquaintances, co-church members, and many others like these are also social links no matter what. In connection with Facebook, it is this power to connect people is the one that contributes to its success. It can easily link people together, and those who are not close to each other have now the opportunity to know each other better, and become true friends. It has the ability to

Explain the concept of precedent, making specific reference to the Essay

Explain the concept of precedent, making specific reference to the doctrine of promissory estoppel as developed in the case of C - Essay Example The achieved stability allows for predictability in law in addition to offering some degree of individual rights security. Precedent also ensure that the law only develops with regards to the changing view-points of communities, thereby, reflecting, more accurately, the expectations and morals of the community. The concept of precedent makes a system adaptable to changing and varying circumstances; rational, highly practical, and puts into consideration various human experiences2. The doctrine of precedent also referred to stare decisis, is not only the most important aspect of Common Law, but is indeed a distinctive feature of the said tradition. It is true that, for dynamism and coherence, Common Law depends on precedent for the preservation of its tradition. Therefore, what is this concept of precedent, which is so much a key part of Common Law? Precedent is an expression-shorthand-of stare decisis, which means to stand by the decisions3. In practice and theory, the concept of pre cedent implies that courts of lower cadre must follow or ensure their decisions are in tandem with those of courts of higher cadre in questions of law, and that, those higher courts should, by themselves, depart from decisions that they had prior made on questions of law, only in the event that there are important reasons for them to do so4. In simpler terms, the concept of precedent requires that court stand by their decisions in questions of law that are similar. The principles of precedent apply to decisions interpreting positive law as much as it applies to customary laws5. It should be noted that, in the event that lower courts fail to follow precedent of a higher court in its decision, chances are, such decisions can be reversed in appeal. In the case of ‘Central London Property Trust Ltd V. High Trees House Ltd [1947] Kb 130’, 1947, in which Central London had sued High Trees House for full payment of rent despite their previous agreement in 1940, where High Tree s House was to pay rent reduced by half6, is a perfect example of how the concept of precedence has been utilized in making decisions of questions in law. Judge, Lord Denning, J., in his ruling or judgment, that the full rent was payable from mid-1945 when the flat was fully occupied, followed past precedent from previous decisions such as that in the case of Hughes v Metropolitan Railway Co7. According to the principles of precedent, a court can only depart from past precedent only with strong justification. Deviation from precedent is permissible in the event that earlier decision has obvious error or the principle of law that the precedent established is not reasonable; or in the event that there are changes in law that render the reasoning behind the earlier decision weak8. This is evident in Judge, Lord Denning, J., judgment, which in his continued obiter statement; he claims that Central London would not have been able to receive full rent if they had tried to claim it from 19 40 onwards. This statement was not in binding with precedent; however, it led to the creation of the doctrine of promissory estoppel. The judge reasoned that, in the event that a person lead another person to believe that he/she will not enforce strict legal rights, the courts are obliged to prevent them, at a later stage, from doing so9. Courts have the obligation of distinguishing its case from precedent already established in the scenario where the facts in the current case

Innovation & Creativity and Enterprise Research Proposal

Innovation & Creativity and Enterprise - Research Proposal Example Bilton and Cummings (2010) have exemplified many incidents where companies have excelled and outnumbered their competitors through their capability of being creative and innovative. Birla (2013) has also revealed that as the ideas and innovations are rapidly progressing, inclusion of all such creative ideas and technical innovations in the business operations is required for a company to gain a competitive edge in the industry segment. However, Lockard (2010) has expressed his doubt on the scope available for companies operating in Gulf region to incorporate ICE in their business process. For conducting the research, secondary data collection method should be obtained (Creswell, 2013). Thus information regarding incorporation of innovative technologies and establishing the scope for creativity within the enterprise will be acquired from various relevant journals and magazines, annual reports of Zain Telecom, industry reports etc. Qualitative research approach should be taken so that intrinsic reasons, outlook and motivation can be derived from all available information (Krathwohl, 2008). An organization striving for adding value to the products and services, building broader business networks and establishing long enduring relationship with national and international clients, must establish and exercise the foundation of ICE. Though it is believed that Gulf region is deprived from many technological and other innovative considerations, the research is undertaken for establishing the fact that in this modern age of globalization, the companies operating in this region, such as Zain Telecom, have also managed to incorporate innovation, creativity and enterprise to establish and strengthen their global

Effects of Parent Involvement in Inner City School Term Paper

Effects of Parent Involvement in Inner City School - Term Paper Example This essay dclares that active parent involvement for parents is an ongoing participatory process in which a caregiver or a parent in the progress of their children. The demonstration of this progressive involvement may be through the discussion of school events, assisting in homework assignments, attending various school functions, and helping out in classroom activities when required. Another aspect of parent involvement is the attribute of parent serving as full and not partial partners in the education of their children by being part of the decision making process in their respective schools. However, not many public schools have the capacity to influence parent involvement as experiences and resources tend to vary hence this becomes the role of district schools. This paper stresses that A lot of misconception exists on whether parents or guardians have the ability to engage effectively in the activities of children in a district school. The problems lie in how parents can heighten their involvement in child activities rather than the perceived notion that parents do not intend to participate in child learning in schools. According to Education.com, one of the reasons that influence parents to have minimal involvement in schools is the fact that many of the parents residing in inner city schools have minimal spare time because of their strict work schedules. Many parents may view parent involvement as a privilege to their school-going children while in the real sense it is a mandatory requirement under the law. As per the No Child Left Behind Act in Section 1118, parents have the responsibility of committing themselves to the parental involvement policy present in many inner city schools. Additionally, the section also emphasizes on the need for inner city schools to develop structures that would foresee the effective implementation of the provisions under the parents’ policy in these schools. The section also asserts the relevance of adopting the Title I policy in any public school funded publicly that

Organisation Theories Theories of Change and Change Management Essay

Organisation Theories Theories of Change and Change Management - Essay Example The dynamic nature of the modern business environment has also necessitated the rise of theories of organizational change and change management, to guide businesses as they seek to transform their operations from the initial methods of management to the new and more efficient ones. The theories of change and change management have also become relevant in guiding businesses during transitioning to different locations. The success of any organization depends on how well the organization is able to manage change in order to refocus its operations to suit the existing business environment, as well as the expected future changes in the business environment. The relevance of organizational theories to businesses is that they do not only help organizations to plan and strategize for success but also guide the organizations on how they should allocate resources optimally (Sharma, 2007). The early organizational theories were highly bureaucratic, but the ever dynamic business environment has resulted in the creation of more multidimensional organizational theories and theories of change management. This discussion seeks to establish how organization theories and theories of change and change management can help Wates Group Construction company understand and influence its environment for success. Wates Group Construction Company incurred a profit loss of 48% in 2012 arising from its restructuring reforms and changes in the business environment in the UK construction industry (Hurst, 2013).

Earl Jones - Scams and Fraud Essay Example for Free

Earl Jones Scams and Fraud Essay Earl Jones was born in Montreal on June 24, 1963. He started to work at Montreal TRUST for over 16 years; he worked 8-10 different positions including investment management, estates, trust administration, will planning and manager of the mortgage department. In 1970 Jones left the company to start his own business, he began holding courses on taking care of finances. He then launched a company he called â€Å"Earl Jones Consultant and Administration Corporation, an administrative and financial advising† (Gazette, 2010). He began to make withdrawals from his bank account, into which he deposited his client’s money. Earl Jones is a â€Å"White Collar Criminal† which is â€Å"members of the rich and powerful who used their positions for personal gain ignoring the law and the consequences for others. He surmised that white-collar criminals damaged the social relations between citizens and their government, clients and professionals and consumers and corporations† (Sutherland, 1940). Earl Jones grew up in a family whom barley made it by with money, this contributed to his personality later in life. Earl Jones felt the need to fulfill his desires of better schools for their children, keeping up the appearance of greater wealth than he was able to afford as a status symbol (Sutherland, 1940). Earl Jones scheme works by simply paying old investors the funds collected with new investors. The fraud can only continue just as long as there was a continued flow of new investors. Jones had made a promise to his clients that they will achieve an above normal rate of return. (Moffatt, 2012). In 2005 Jones set up nine mortgages valued nearly two million dollars; he convinced many of his clients to re-mortgage their homes. In 2008 he switched to, a commercial account, he still continued to print ‘in trust’ on cheques he was using with clients. Earl Jones had claimed to be a financial advisor. All the payments he had made showed as an administrative expensive. Jones convinced clients that he would invest their funds to generate high returns with little or no risk. Earl Jones seemed like a very friendly and trustworthy guy. Investors considered him to be a part of the family, most calling him â€Å"Uncle Jones†. Jones targeted his family and his immediate circle of friends, then he started to convince widows with a paid off house to take out a new mortgage so he could invest the loan and get a higher return (Maclellan, 2009). Many people have been hurt in Earl Jones scheme; obviously the initial victims lost their money and were very angry. His family lost the most in this scheme. His wife and daughters experienced many emotions from anger to losing all hope to depression and disappointment. His family knew him as a loving husband, devoted father, and a respected member of the community. When his wife and daughters had figured out what he was really about, they stated him â€Å"as a man we can scarcely believe exists† (CBCNEWS, 2009). Jones had left his family with zero financial means to face the future; his family now needs to become members of local charities, to have basic needs such as food and medication, they also need to worry about finding places to sleep. Earl Jones was sentenced to eleven years in prison. He has pleaded guilty to scamming 158 clients of $50 million dollars in the scheme he had operated for over more than two decades. The punishment does not fit his crime, he had ruined several people’s lives, not only robbing them of their money, but he took their freedom and self-esteem (The Gazette, 2010). In comparison to the punishment given to American Ponzi scheme Bernard Madoff who was sentenced 150 years in jail which is the maximum sentence allowed, Bernard pleaded guilty of 11 felony counts including security fraud, money laundering and perjury. Bernard has scammed clients of $65 billion dollars (New York Times, 2013). Jones sentence does not seem appropriate seeing as he has stolen $50 million dollars from his clients and would have continued this scheme if he was not caught. According to ‘Theories and History of enterprise/white collar crimes’ the theory â€Å"Rational Choice – Need† is appropriate for Earl Jones conduct because â€Å"some individuals are driven by psychological or financial needs to commit crime. Executives may feel the need to keep up the appearance of greater wealth than they are able to afford as a status symbol, or to stroke their egos. Blue collar workers may feel the need to take things to augment their incomes to keep pace with inflation† (Sutherland, 1940). Earl Jones grew up in a family that could barely get by, making him become a needy person in the future, always wanting more. Earl Jones had stolen millions of dollars from his loved ones and his close friends, this proves that he would do anything for money and always wanted to be looked at as a rich person whom always kept up his appearance and style. References The Gazette. (2010). Earl Jones Scandal. Retrieved from: http://www.montrealgazette.com/news/earl-jones/index.html Sutherland, E. (1940). White Collar Criminality. Handout presented at SOCS10261G, Sheridan College, Oakville. Moffatt, M. (2012). Ponzi Scheme. Retrieved from: http://economics.about.com/od/financialmarkets/f/ponzi_scheme.htm Macelellan, N. (2009). Earl Jones – A Canadian Ponzi. Retrieved from: http://beforeyouinvest.ca/2009/07/earl-jones-canadian-ponzi/ CBCNEWS. (2009) Ponzi Scheme Suspects Family express ‘Grief, Shame’. Retrieved from: http://www.cbc.ca/news/canada/montreal/story/2009/07/20/earl-jones-family-statement.html The New York Times. (2013). Bernard L. Madoff. Retrieved from: http://topics.nytimes.com/top/reference/timestopics/people/m/bernard_l_madoff/index.html

Relationship Between Plot Structure And Character Development

Relationship Between Plot Structure And Character Development As character development is an essential part in novels, it turns out to be interesting to discuss the essence of the topic. The essay mentions about how the characters develop at different stages in the two novels, The House of the Spirits and One Hundred Years of Solitude and how does this help subsequently, in the development of their plot structure. A good link with respect to the attitudes and the behavioral characteristics can be seen where the development of characters is concerned. A similar connection can be noticed in the way that each novel advances as a result of the progress in terms of their character development. Character development and plot structure play a significant role in different works as the writers use them to make their works interesting. Lets have a glance upon what the writers want to portray through their own designed work. 1You cant find someone who doesnt want to be found. says Isabel Allende for her masterpiece, The House of the Spirits. This indicates that a reader cannot find a character which the author does not want to show, as the power to develop the plot with the help of the characters lies with the author alone. The someone mentioned in the quote reflects to a particular extent to the character itself. Gabriel Garcà ­a Mà ¡rquezs view upon his work One Hundred Years of Solitude is  [2]  The world must be all fucked up when men travel first class and literature goes as freight. By giving this view, the author expresses his view that all people should respect the literary work ardently. It is very important to understand that the work will be respected only if the plot is well developed and this in turn is organized with the help of characters and their development in the work at every step. The opinions of the authors reflect the mind of a curious reader who is passionate about the work. The novels on which the following essay is based were written in different parts of the world in different eras and also by different authors but, they can still be associated with each other where particular aspects like characters and plot is concerned. This signifies a strong bond in relation to the individual works. The Supernatural element plays an important role in developing the characters, thereby supporting the structure of the plot. Clara uses her supernatural powers predicting the future of the characters. This in turn magnifies the events and circumstances take place as per the wishes of the author. The progression of the plot is also based on how the characters are made to react to a particular situation. Rosas death which was foretold by Clara, creates a setting, which crafts out the marriage of Esteban with Clara. On the other hand, Jose Buendia is portrayed initially as possessing the autonomous power of prophecy. But the events foretold by Melquiades prove to overpower the foresight of the character, revolutionizing the mode of the progress of the novel. Jose and Ursula are disheartened with the foresight of the birth of a child with a pigtail. This clouds the buoyant temperament of the novel which is believed to be one of the causes of its humungous success. Authors tend to use character building with the aid of a particular aspect running throughout the novel. This development of the character in the progressive chapters further ministers the maturity of the plot, bringing about an outstanding piece of work. Prostitution is blended beautifully along with the different factors in the novels by both Allende and Marquez. Transito Soto, who was projected as a non entity and an object of pleasure, turns out to be the sole aid for Esteban Trueba towards liberating his daughter.  [3]  Illustrating the power of the sex industry, in only two days Trà ¡nsito does what Senator Trueba has been unable to do. This quote simply reflects the help extended and the sacrifice made by Transito Soto towards Esteban. The events signifying child prostitution and incest in One Hundred Years of Solitude facilitate the turnaround of the characters from one attribute to the other. Marquez possesses this distinctive feature of blending the solitary aspect with the natural.  [4]  In our world of child abuse, prostitution, sexually transmitted diseases, rape etc, we are able to see the strange sexual relationships depicted in this novel (let me know about this) as no more bizarre than what we see going on ar ound us. goes as accepted in the plot structure. The plots in their magnanimous journey also give birth to the events linked with depression and sadness. Such emotive settings help the reader take a plunge into the mood of the author. A poignant atmosphere with a touchy word from the writer creates a situation that takes the plot to a totally different angle, portraying the darker side of human life. Isabel Allende allows Esteban Trueba to not only get addicted and obsessed but also to go in depression now and then. This addiction brings him to a situation, where he needs to turn to another person. This person comes in disguise of a character, developing the plot and laying the foundation for a long term stand. Transito Soto projected as a prostitute, comes to the authors rescue here. Similarly in One Hundred Years of Solitude there are instance of the characters delving into sad mood.(give an example of sadness and depression from 100 yrs here) The writers have used autonomous situations in different contexts, as a support for the characters disposition and its direct effect on the structure of the novel. Situations like autopsy of Rosa after her death in The House of the Spirits and similar scene(which is that scene? Mention it. ) is created within the novel One Hundred Years of Solitude. It can be learnt that the plots developed not at the discretion of the authors alone, but the era and the prevailing circumstances had a direct effect on the development of the characters and in turn, on the plot. The authors allow the plot to create confusion in the readers mind, due to presence of many characters with similar names. At times, it becomes difficult for the reader to identify the correct name associated with a particular situation when he/ she may read the novel. Unless the reader is totally transfixed, he/ she may not be able to smartly focus on the difference in the characters behavior and the roles they play. It has major part in the novels The House of the Spirits and One Hundred Years of Solitude as there are many characters which are named same after their fathers and forefathers.(give examples of similar names from each text). The essence of giving a same name to the characters portrays the continuity in family and also supports the entire plot by eventually helping the character to develop in the readers mind. Authors also have the tendency to take an unusual event like the occurrence of natural calamity in the plot to disturb it and to formulate a change in the plot story. The mention of earthquakes as a natural calamity has been taken as a support to develop the plot of The House of the Spirits. It also has a great effect upon the existing characters in the plot. Moreover, Marquez, the author of One Hundred Years of Solitude has also successfully shown plague and fight which is again a part of the natural disaster and an unusual event. Politics, as a favourite element of most of the authors, is succinctly used as a background of these novels too. Authors use politics as an important element to develop the characters of Jose and Esteban.(give examples of politics). The events associated with Mocondo and Tres Marias are portrayed in the light of imagery. Readers may tend to note, that these symbols although metaphorically used by the authors are also used as a solid ground to highlight the basic building blocks for the development of the characters and the plot. The writers also put forth their best by mentioning the house as the world itself. The plot of The House of the Spirits revolves around Tres Marias and the plot of One Hundred Years of Solitude, around Macondo. From this one can decipher that the reader tends to get engrossed only in the mentioned town or city and the world around them is least taken into consideration. The author Sheree Rehemas view point upon character development states that,  [5]  As authors, it is our duty to create lovable, enticing characters and do horrible, evil things to them. This quote helps us understand that the writers use their characters to develop the plot structures. Incest, as an intriguing element, fascinates the readers to such an extent, that a suggestion for an epilogue comes to the fore. (gv examples of incest) A shift in the attitude of the characters marks a turning point in a novel. A major transformation can be noticed in Marquez One Hundred Years of Solitude when Arcadio turns out to be cruel later on after being sluggish initially. Incidentally, Estebans attitude can also be seen bringing about a transformational shift in his own values and principles. This further helps develop the plot, helping the authors bring about a revolutionary change in the readers perspective. The connections in the two literary texts can be positively conveyed as the readers get a clear idea of the presence of the links in the relationship between the plot structure and character development in the two novels, The House of the Spirits and One Hundred Years of Solitude. The inclusion of different elements like depression and sadness, prostitution and incest, the metaphorical and the supernatural elements, the autonomous and the complex, politics and attitudes etc, form a solid base for these writers to develop the plots with the characters around. The efforts of Isabel Allende and Gabriel Garcà ­a Mà ¡rquez have shown a positive impact upon the readers, as the rationale that brings about the essence of a constant progress not only in the works mentioned above, but also in their entire literary careers. Words:

Starbucks Social Media Marketing Strategy

Starbucks Social Media Marketing Strategy In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its social media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.